How much demand is reachable?
Estimate population context inside one consistent travel-time boundary.
Turn a selected origin into a travel-time catchment, then inspect the reachable population, geography and available POI context in Horizon Mapper.

Actual Horizon Mapper drive-time boundaries around Milan and Turin.
Search for an origin, choose travel mode and time, then generate the live network catchment.
The boundary is the start of the analysis. Its value comes from keeping the same origin, travel assumptions and data layers when you compare alternatives.
Estimate population context inside one consistent travel-time boundary.
Add available points of interest to inspect services, competitors or complementary places.
Create comparable catchments, then review their geography and evidence side by side.

Catchments depend on the mapped network, profile assumptions and routing coverage. Use consistent settings for comparison and validate important decisions with local evidence.
Configure the site-selection workspace to examine demand and nearby supply together, then inspect the component evidence behind the ranking.