Read the components before the rank
Inspect demand, existing supply, travel-time access, competition and data confidence separately. A strong total can hide one weak or uncertain component.
Check the geography around the winner
Compare the travel-time catchment, population reached, nearby alternatives and overlap with existing sites. Network barriers can matter more than straight-line distance.
Use confidence as a brake
Missing POIs, uneven source coverage and raster resolution should reduce certainty. Treat the score as a prompt for validation, not as a sales forecast.
Compare a travel-time catchment or review the methodology.